As far back as the industrial revolution, significant development in technical innovation has
succeeded in transforming numerous manual tasks and processes that had been in …

The main objective of the paper is to analyze and synthesize existing scientific literature
related to supply chain areas where machine learning (ML) has already been implemented …

Artificial intelligence (AI) is revolutionizing consumer–provider interactions by changing the
nature of online purchases. This study uses the social support theory to investigate …

The rapid development of technology has drastically changed the way consumers do their
shopping. The volume of global online commerce has significantly been increasing partly …

The marketing environment has experienced significant advancements due to the
transformative influence of technologies such as artificial intelligence, data analytics …

Of all the technological advances in advertising, none are perhaps more exciting than
artificial intelligence (AI). However, couched within this excitement is a multitude of …

Purpose Technology has been witnessing a rapid growth. The advent of artificial intelligence
has further enhanced the satisfaction level of consumers, which makes it even more vital in …

Artificial intelligence (AI) has penetrated the marketing landscape and is having a profound
impact on businesses' communication strategies. With AI coming under the spotlight, we …

We have witnessed unparalleled progress in artificial intelligence (AI) and machine learning
(ML) applications in the last two decades. The AI technologies have accelerated …

Mit einem rein akademischen Hintergrund überrascht es doch viele Neueinsteiger, was die
Leute in der Praxis Business Intelligence (BI) und Business Analytics (BA) nennen. Der erste …