The Metaverse has the potential to form the next pervasive computing archetype that can
transform many aspects of work and life at a societal level. Despite the many forecasted …

Marketing is the cornerstone of an organization as it is vital to both strategic planning and
business operations. An organizationLs longrun success depends on its ability to create …

Purpose This study investigates organizations' non-adoption intention towards the
enterprise metaverse. The innovation resistance theory (IRT) is used as an underpinning …

Digital technologies such as blockchain, smart contracts, QR codes, and fintech are forecast
to improve the transparency, sustainability, and efficiency of supply-chains in numerous …

Blockchain-enabled advances (BEAs) are state-of-the-art innovations based on blockchain
technology. Recent years have witnessed the proliferation of the four BEAs: smart contracts …

The consequences of digital transformation are becoming more visible and pervasive.
Despite extensive research on the technological side of the transformation, emphasizing its …

Textile waste presents significant environmental risks for the textile and apparel (T&A)
industry; however, most textiles can be recycled, enabling the remanufacturing of energy …

This paper explores the dynamics between value-added services, intermediary brands, and
consumer privacy concerns in shaping attitudes toward blockchain-enabled consumer …

This conceptual paper challenges the notion that the enhanced data security of blockchain
results in superior privacy. Blockchain's fundamental characteristics-immutability …

Purpose This study aims to explore the conversion of metaverse marketing (MVM) into
strategic agility among SMEs based on dynamic capabilities (DC) and dynamic …