Milk production plays a crucial role in both Europe and Italy accounting respectively for
fifteen and nine percent of the value added of the agricultural production. Given its economic …

The international promotion of wine routes is leading to a growing demand for wine tourism
activities. More and more tourists are choosing wine tourism as an option when planning …

Over the last decade, dairy products consumption has increased notably in many countries.
Like many popular dairy products, yogurt is showing a considerable consumption growth …

This paper presents a research of the country-of-origin effect on generation z wine
consumption in a system of factors that influence Russian Gen Z wine consumption. Using a …

This paper had a goal to explore the knowledge and spending power, which frequent criteria
are for target groups, although they are rarely distinguished in a systematic way. This paper …

Some owners of small-farm wineries have moved to direct and alternative revenue
management strategies to generate revenue and create brand awareness because of …

Some marketing strategies executed to stimulate the consumption of wines and spirits do not
affect an increase in per capita consumption. Wine business leaders must find ways to …

Despite organic wine has a positively market impact due to major environmental concern
and awareness of consumer health, it remains an economic activity with a very small market …

This exploratory multiple case study illustrates how revenue management decisions of small-
farm winery owners may contribute to business sustainability in a regulated industry through …

Abstract ENGLISH SUMMARY: Wine is a complex product that comprises many intrinsic and
extrinsic product attributes, ranging from grape variety to brand. Wine consumer behaviour is …