Biology is a vital and relevant branch of science that has a significant impact on daily life and
the overall development of societies. Many advances in biology education have transformed …

This study aims to determine the effect of social media marketing activities on brand trust,
brand equity and brand loyalty in social media. The study uses the Structural Equation …

Purpose Journal of services marketing (JSM) is a leading journal that has published cutting-
edge research in services marketing over the past 34 years. The main objective of this paper …

In the Malaysian Umrah industry, there are so many new entrants selling and offering similar
products and services. As a result, Umrah providers must compete to survive in the Umrah …

The purpose of this study is to analyze the influence of social media marketing, product
innovation, market orientation on marketing performance. The study uses quantitative …

Photonic crystals (PhC) are a periodic structure of two different materials with a unique
photonic bandgap that results in advantageous properties for wide applications. The …

Purpose Most available studies focus mainly on Islamic economics and finance with none
conducted on Islamic marketing bibliometrics. The purpose of this paper is to commemorate …

Nowadays, Saudi government has established several strategic tactics such as Saudi Vision
2030 to predict the future of the country. In order to accomplish a superior growth in the …

The purpose of this study is to analyze the influence of social media marketing, Product
Innovation, market orientation on marketing performance. In this study using quantitative …

ARTÍCULOS ORIGINALES Page 1 ARTÍCULOS ORIGINALES ISSN 2389-8186 E-ISSN
2389-8194 Vol. 8, No. 2 Julio-diciembre de 2021 doi: https://doi.org/10.16967/23898186.720 …