The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

The increase of social media (SM) has led to continuous deviations in how day-to-day
entrepreneurial activities can be carried out. Additionally, studies devoted to SM …

Despite the widely acknowledged benefits of digital marketing, many B2B SMEs have been
slow to adopt these practices. These firms' characteristics and ways of working mean that …

Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

This study provides a new perspective on the effect of social media use in SMEs. The
purpose of this paper is to investigate the influence of social media on firm performance with …

There have been numerous studies on the adoption of social media among individuals as
well as organizations. Nevertheless, most of these studies were conducted in developed …

The present research investigates the role of digital marketing on business performance in
the small and medium enterprises sector of the United Arab Emirates. Technological …

The purpose of this paper is to examine the current role of social media on entrepreneurial
intention among the accounting students in Penang. A survey was designed and …

This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

This paper provided a novel definition of customer knowledge management (CKM) as the
logical intersection of customer relationship management (CRM) and knowledge …