In social theory, emergence is the process of novelty (1) creation,(2) growth, and (3)
formation into a recognizable social object, process, or structure. Emergence is recognized …

In markets, individuals use three main evaluation modes to categorize and subsequently
value organizations based on received organizational cues: prototype-based, exemplar …

We connect two distinct streams of research on categories to study the role of within-
category typicality in the context of legitimacy shocks. We argue that, following a legitimacy …

This study investigates the power of a community namesake, defined as an organization
named after the geographic community, in discouraging potential entrants from entering the …

How does the viability of a product category shift over time? Studies abound on how
categories emerge and become established, or fall out of use. Yet, extant research has often …

We examine the role of entrepreneurial experience in shaping a key decision that every
entrepreneur has to make: naming their new venture. Using a qualitative approach, we …

The market categories literature is reaching the adolescent stage. To 'look forward'and chart
the next stages of this literature's growth, we first need to 'look back'at what we have learned …

Building on recent developments in optimal distinctiveness (OD) research, we identify two
dimensions of corporate social responsibility (CSR) practices–CSR scope conformity and …

We investigate the effectiveness of two types of impression management tactics
implemented around negative attributes: egocentric (claiming the absence or low presence …

In mediated markets, the categorization of products by mediators is critical to efficient
interaction between producers and consumers. As organizational research tends to focus on …