The circular economy (CE) has emerged as a sustainable alternative to the linear model of
production and consumption of products and services. Consumers are key actors in the …

Public awareness of the need to protect the environment has been on the rise given the
widespread, continuous degradation of the global environment. Governments and …

This study examines the mediating effect of customer satisfaction between gamification and
customers' repurchase intention on e-commerce in Thailand. The online self-administered …

The monitoring and assessment of Environmental Performance constitutes a critical yet
complex area of interest in today's world. The exploration of environmental performance is …

There is a growing recognition of excessive, compulsive, and hasty use of technology as an
emerging form of problematic behavior affecting individuals' emotional, social, and …

Purpose A research framework that explains adoption intention in students with regard to
brain–computer interface (BCI) games in the learning context was proposed and empirically …

Metaverse promises new frontiers in mobility, collaboration, and connectedness in a digital
universe poised to digitize our world of workplace and marketplace. The current study aims …

With the explosive growth in gamified mobile apps, many enterprises are using virtual
corporate-social-responsibility (CSR) cocreation activities to strengthen consumer-brand …

Purpose Gamification applications (apps) are gaining great attention in many contexts and
have grown increasingly. Despite their significant role in many settings, prior research …

Purpose While academics and practitioners increasingly recognize the impacts of
gamification on customer experience (CX), its role in the customer journey remains …