Ó Hayes, F Kelliher - Journal of Business & Industrial Marketing, 2022 - emerald.com
Purpose This paper aims to provide a systematic review of omni-channel marketing (OCM) literature and explore how it relates to business-to-business (B2B) marketing campaign …
Big data analytics (BDA), as a new innovation tool, played an important role in helping businesses to survive and thrive during great crises and mega disruptions like COVID-19 by …
S Sultana, S Akter, E Kyriazis - Technological Forecasting and Social …, 2022 - Elsevier
In the race to achieve market dominance and stay competitive in a disruptive and rapidly changing business environment, many firms have invested significantly in data-driven …
S Passi, SJ Jackson - Proceedings of the ACM on human-computer …, 2018 - dl.acm.org
The trustworthiness of data science systems in applied and real-world settings emerges from the resolution of specific tensions through situated, pragmatic, and ongoing forms of work …
S Passi, S Barocas - Proceedings of the conference on fairness …, 2019 - dl.acm.org
Formulating data science problems is an uncertain and difficult process. It requires various forms of discretionary work to translate high-level objectives or strategic goals into tractable …
R Capurro, R Fiorentino, S Garzella… - European Journal of …, 2021 - emerald.com
Big data analytics in innovation processes: which forms of dynamic capabilities should be developed and how to embrace digitization? | Emerald Insight Books and journals Case …
Purpose This paper aims to propose a research model with eight constructs, ie BDA leadership, BDA talent quality, BDA security quality, BDA privacy quality, innovation …
B Ribeiro-Navarrete, JR Saura… - Review of Managerial …, 2024 - Springer
In recent years, companies have adapted their business models towards a digital format whereby their internal organization, development, production and logistics processes have …
The purpose of this paper is to provide a theory-based explanation for the generation of competitive advantage from Analytics and to examine this explanation with evidence from …