Facebook plays a key role in election campaigns because it provides strategic marketing
affordances for political parties' electoral goals. Organic media allow to engage regularly …

One central measure set out in the regulation of digital political advertising (DPA)
concentrates on transparency disclaimers to make users aware that the respective content …

Political campaigns are increasingly investing in targeted advertising on social media
platforms to reach voters. Despite critical implications for citizens and elections, little is …

In times of declining party identification, political parties need to persuade and mobilize their
voters from election to election. Setting topics in such a way that voters are convinced to cast …

Abstract Despite British and European policymakers' quest to regulate online political
advertising, it is not clear what exactly constitutes an online political advert. As with many …

Political marketing, a marriage between politics and marketing, is a dynamic and relatively
young field. Thus, it adheres to frameworks that are borrowed from other disciplines to …

This article looks at the equalization/normalization problem through the lens of campaign
spending and investigates the effect of expenses for digital tools on the electoral result of …

What do modern election campaigns look like? According to the most recent accounts, they
are data-driven operations in which extensive data are collected and targeted messages are …

Parties use political microtargeting (PMT) to address voter subsegments individually. Due to
limited resources and legal restrictions, parties often rely on Meta's platforms and advertising …

Big Data und die daraus gewonnen Informationen wirken in weite Teile moderner
Demokratien hinein. Anbieter großer Internetplattformen nut zen Daten oder Datenspuren …