Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion …
Purpose Businesses embark on cause-related marketing (CRM) initiatives as a marketing
strategy to fortify consumers' behavioural intentions. Prior research indicates that human …
strategy to fortify consumers' behavioural intentions. Prior research indicates that human …
Antecedents to consumer responses to causerelated marketing campaigns: an empirical investigation in a developing country
OM Moharam, OM Yacout - Journal of Islamic Marketing, 2024 - emerald.com
Purpose This study aims to test the effect of cause-related marketing (CRM), campaign-
related marketing and consumer-related antecedents on consumers' behavioral responses …
related marketing and consumer-related antecedents on consumers' behavioral responses …
The influence of spirituality in the relationship between religiosity and work engagement: a perspective on social responsibility
SL Obregon, LFD Lopes, WV Silva… - Social Responsibility …, 2024 - emerald.com
Purpose This study aims to investigate the impact of spirituality, spiritual experiences,
religiosity, efficacy and job engagement among Brazilian university professors, particularly …
religiosity, efficacy and job engagement among Brazilian university professors, particularly …
[PDF][PDF] “AN EMPIRICAL INVESTIGATION OF GREEN ACCOUNTING ADOPTION INTENTION BY SMALL AND MEDIUM ENTERPRISES OF GUJARAT”.
S DARSHIL, DRV BHATT - 2024 - gtusitecirculars.s3.amazonaws.com
Our earth needs more awareness to survive. We're greedy and neglect our natural
resources. When things get out of hand, you need green accounting so you can make sound …
resources. When things get out of hand, you need green accounting so you can make sound …