[HTML][HTML] Artificial intelligence (AI) applications for marketing: A literature-based study

A Haleem, M Javaid, MA Qadri, RP Singh… - International Journal of …, 2022 - Elsevier
Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

Rethinking technological acceptance in the age of emotional AI: surveying Gen Z (Zoomer) attitudes toward non-conscious data collection

MT Ho, P Mantello, N Ghotbi, MH Nguyen… - Technology in …, 2022 - Elsevier
This paper examines technological acceptance for automated emotion-sensing devices and
non-conscious data collection (NCDC). We argue that conventional 20th century scholarship …

Driven by technology or sociality? Use intention of service robots in hospitality from the human–robot interaction perspective

B Song, M Zhang, P Wu - International Journal of Hospitality Management, 2022 - Elsevier
The technology and sociality of service robots in the hospitality industry are integrated into
iTAM from the perspective of human–robot interactions. The empirical results of the …

Antecedents of Public Trust in Government During the COVID-19 Pandemic in Indonesia

D Hartanto, A Agussani, J Dalle - Journal of Ethnic and Cultural Studies, 2021 - JSTOR
Drawing from social cognitive theory, the current study investigated the direct and indirect
relationship of public interaction with government officials on SNS (Social Network Sites) …

The role of metaverse and blockchain in enhancing digital Islamic finance: empirical perspective

M Al-Okaily, AA Alsmadi - Journal of Islamic Marketing, 2024 - emerald.com
The role of metaverse and blockchain in enhancing digital Islamic finance: empirical
perspective | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

[HTML][HTML] Evaluating privacy, security, and trust perceptions in conversational AI: A systematic review

A Leschanowsky, S Rech, B Popp… - Computers in Human …, 2024 - Elsevier
Conversational AI (CAI) systems which encompass voice-and text-based assistants are on
the rise and have been largely integrated into people's everyday lives. Despite their …

Social perception of artificial intelligence and digitization of cultural heritage: Russian context

T Leshkevich, A Motozhanets - Applied sciences, 2022 - mdpi.com
The article considers the social perception of artificial intelligence (AI) as an essential factor
having an impact on the digitization, transfer, and popularization of cultural heritage. The …

Customer satisfaction in service delivery with artificial intelligence: A meta-analytic study

LM Aguiar-Costa, CAXC Cunha, WKM Silva… - RAM. Revista de …, 2022 - SciELO Brasil
Purpose: This study intends to identify the main background and consequent constructs that
form consumer satisfaction in providing services using artificial intelligence (AI) and their …

Economics students' behavioural intention and usage of ChatGPT in higher education: A hybrid structural equation modelling-artificial neural network approach

I Salifu, F Arthur, V Arkorful, S Abam Nortey… - Cogent Social …, 2024 - Taylor & Francis
Abstract The Chat Generative Pre-Trained Transformer, popularly referred to as ChatGPT, is
an AI-based technology with the potential to revolutionise conventional teaching and …

[PDF][PDF] Enhancing digital marketing performance through usage intention of AI-powered websites

DA Suleiman, TM Awan, M Javed - IAES International Journal of …, 2021 - academia.edu
Digital and wireless technology are a crucial part of today's modern life. Artificial intelligence
(AI) uses different technologies and systems for speech recognition, visual perception and …