This research examines mediational roles of perceived customer value and customer
satisfaction on the relationship between online service quality dimensions and brand equity …

The current study explores the influence of culture on consumers' attitudes toward mall
events and, consequently, its role in improving commitment toward malls. The study …

This research paper aims to investigate how the ambient conditions in fitness centers affect
customer behavioral intentions through examining the mediating role of customer emotional …

This paper investigates the effect of social cues in a mall's shopping environment on
customer behavior. Two competing mediation scenarios are assessed: emotion-cognition …

This paper explores the relationships between underwater hotel attachment, experiential
service outcomes, experiential relationship investment and intention to stay. To test the …

Purpose—The purpose of this research is to investigate the physical surrounding and its
elements such as ambient conditions, design factors, and social factors in Jordanian …

The purpose of this research is to develop a model that tests the complex relationships
among customer service quality, corporate image, customer satisfaction and customer …

Although the role of retail environment in affecting customer behaviour is highly
acknowledged by marketing scholars, the mechanism causing the effect is still a promising …

This research tests the mediational roles of hedonic and utilitarian values consumers
receive from using mobile data services (MDS) on the relationship between mobile …

Shelf space allocation to products greatly impacts the profitability in a retail store. This paper
makes two contributions to existing retail shelf space allocation problem. First, a nonlinear …