There has been a noticeable increase of interest in research on multisensory flavour
perception in recent years. Humans are visually dominant creatures and a growing body of …

Coriander is one of the most interesting of herbs/spices given the polarizing (or bivalent)
responses that the fresh leaf evokes in people. While many people appreciate the citrusy …

A multitude of crossmodal correspondences have now been documented between taste
(gustation) and visual features (such as hue). In the present study, new analytical methods …

The effects of color and typeface on people's taste expectations have been well documented
in the literature on crossmodal correspondences. However, research on the interaction …

Introduction This research investigates consumer acceptance of alternative methods for
communicating information about wine, focusing on the alignment between sensory …

People generally associate curved and symmetrical shapes with sweetness, while
associating angular and asymmetrical shapes with the other basic tastes (eg, sour, bitter) …

Consumers are frequently exposed to uncomfortable sensory circumstances (eg, hot
weather and noise pollution), yet little research has examined how such discomfort might …

There has been a rapid recent growth in academic attempts to summarise, understand, and
predict the taste profile matching complex images that incorporate multiple visual design …

The interest in crossmodal correspondences individually involving the senses of touch and
taste has grown rapidly in the last few decades. Several correspondences involving different …

Plenty of previous studies have observed the cross-modal correspondence effect of vision
and taste. In particular, affective pictures were shown to be associated with certain taste …