The integration of technology with marketing is important to reach and engage with internet-
savvy customers as per their choice and convenience. This paper provides an overview of …

The regression coefficient value fl] 0.137 with a significance level of 0.00 which means
significant (Sig< 0.05). 2) The effect of the custom variable perceived value on customer …

This research paper aims to investigate the effect of Internet of Things (IoT) on Search
Engine Optimization (SEO) by considering the mediating role of user behavior on this effect …

This research is to study the impact of digital marketing on consumer engagement and
purchase intention, consumer engagement on purchase intention, and the mediating effect …

Influencer marketing has grown in popularity over the last few years. A social media
influencer (SMI) is a user who has developed a following in a specific industry, has a huge …

This study aims to test the role of digital marketing as a mediating variable in the relationship
between financial technology and financial inclusion. The researcher applied the descriptive …

This chapter will cover development of business from and through the internet and social
media. The aim of the chapter, which was set from the beginning, was twofold. The primary …

Digital Marketing has emerged since 1990's and 2000's.'Online Marketing,''Internet
Marketing,'and'Web Marketing'are all terms used to describe Digital Marketing. The use of …

Penelitian ini menyelidiki dampak dari strategi pemasaran digital, citra merek, dan loyalitas
pelanggan terhadap kinerja penjualan produk fesyen di Shopee, sebuah platform e …

The advertising industry is also responsible for promoting a sustainable future for our planet.
Besides launching messages of environmental respect, it is essential to choose and use …