Sažetak The aim of this research is to gain a better insight into customer satisfaction and
loyalty as a result of celebrity brand endorsements, based on the data collected through …

The study examines the influence of digital marketing on the financial and operational
performance of Laos-based firms using Smart PLS4 Structural Equation Model (SEM) …

The purpose of this work is to study and scientifically substantiate the existence of risk
management of digital competitiveness in the interests of sustainable and advanced …

Sažetak Digitalni marketing strateški je alat za poduzeća i sastoji se od svakog
pojedinačnog marketinškog napora koji tvrtka čini u digitalnom okruženju. Pod tim se …

The emergence of various new business and product marketing applications is increasingly
unstoppable. So business drivers must be able to adapt to the emergence of various …

Sažetak Pojava Interneta promijenila je naš način komunikacije i informiranja. Društveni
mediji počeli su igrati ključnu ulogu u tome kako poduzeća oblikuju svoje politike društveno …

This paper aims to assist MSMEs in Indonesia in marketing activity management during the
COVID-19 pandemic by implementing certain strategies to increase their promotion. The …

Sažetak In today's age of technological advancement and rapid change, much of the
communication takes place on social networks, which offer a great opportunity for customer …

Sažetak U doba digitalne tehnologije, organizacije širom svijeta moraju prilagoditi svoje
strategije novim zahtjevima i očekivanjima svojih potrošača. Internet je revolucionirao …

This article examines the types of legal compliance that must be carried out by digital
marketing business actors based on normative juridical methods accompanied by a …