Sažetak Uspješnost poduzeća te njegova isplativost, između ostaloga ovisi io pravilnom
pristupu na tržištu. Zbog povećanja prodaje i ugleda, poduzeća moraju znati kako privući …

The main topic of this paper is the marketing strategy of the Croatian hotel industry, a key
segment of the country's tourism sector. Due to the dynamic and competitive market, hotels …

The tremendous growth of tourism in Albania in recent decades, made important the
understanding of the role that digital marketing and mobile technology is playing in this field …

Sažetak Dolaskom interneta, elektronske i digitalne tehnologije, proces poslovanja
poduzeća se u potpunosti promijenio. Danas je gotovo nemoguće zamisliti bilo koju sferu …

The increasing number of micro, small, and medium enterprises (MSMEs) in Indonesia has
contributed positively to Indonesia's economy. However, many MSMEs are unable to …

El presente estudio, tuvo como objetivo general determinar la relación entre el Marketing
Digital y el comportamiento de compra del consumidor en la empresa Abaco Ingenieros & …

Amaç–Günümüzde tüketiciler, internette daha çok vakit geçirmekte ve araştırma
yapmaktadırlar. Tüketicilerin yaptıkları bu araştırmaların, karar verme süreçlerinde etkili …

The Covid-19 pandemic has evolved into an unprecedented global health phenomenon and
accelerated existing trends in the adoption of e-commerce by a significant portion of them …

Анотація Детерміновано роль цифровізації бізнесу у контексті перманентних змін
маркетингового середовища. Ідентифіковано та інтерпретовано ключові блоки …

Digital marketing is a significant tool for improving businesses and gaining a competitive
advantage. Where video marketing is one of the most important digital marketing platform …