Nowadays, consumers play a vital role in the transformation of a world where everything is
digital. They rely heavily on digital resources for product research. For example, with Google …

This article provides an overview of email marketing and its importance in reaching
customers, building relationships, and generating leads. The article highlights the …

Internet marketing and digital marketing are not synonymous in the minds of the majority of
the population, yet this may not be true. Given the rise in popularity of digital marketing as a …

Purpose: Marketing and especially distribution channels has proved challenging for small
and medium-sized enterprises (SMEs) worldwide due to its exorbitant cost. The objective of …

This study presents the impact of digital marketing on customer buying behavior and
examines how digital marketing channels, such as social networks, search engines, and …

Σκοπός της μελέτης ήταν να διερευνηθεί η πρόθεσης χρήσης των εφαρμογών αγορών μέσω
κινητών τηλεφώνων στον Ελλαδικό χώρο. Το ερωτηματολόγιο της έρευνας αποτέλεσαν 7 …

The present dissertation covers the development of the business-to-consumer (B2C) online
business of Makenotes–a Portuguese business-to-business (B2B) brand in the stationery …

In today's age of technological advancement and rapid change, much of the communication
takes place on social networks, which offer a great opportunity for customer interaction …

i 1. Engineering Management PERANCANGAN STRATEGI PEMASARAN DENGAN
MENGGUNAKAN METODE MARKETING MIX DAN QUALITY FUNCTION DEPLOYME Page 1 i 1 …

Abstract [eng] Relevance of the topic. Today, the role of marketing is to satisfy the
consumer's curiosity through transparent and valuable content (Sawicki, 2016). More than 4 …