In our ever-changing world guided by technological advancements and data-driven
disruptions, enterprises need adaptation and development strategies to stay competitive …

This research refers to predictive models based on decision trees which are a powerful tool
for analysis and decision-making in digital marketing. They offer the ability to predict …

The concept of industry 4.0 has long been a topic of discussion, research, and cultural
impact, it has also rapidly increased effectiveness, profitability, and growth for the involved …

The paper aims to highlight the lack of usage of knowledge-based expert systems in
purchasing decisions in the context of hybrid corporate reality. We use the transdisciplinary …

Digital technologies enable a deep rationalisation in the purchase of supplies between
organisations, with positive cost-reducing spin-offs on wise e-procurements adoptions with …

This study focuses on the digitalization in buyer-supplier relationships. The goal of this study
is to find out how companies can differ in their degree of digitalization in buyer-supplier …

O desenvolvimento dos fornecedores é um tema reconhecido pelas empresas do sector
automotivo, porém não há modelos que auxiliem os gestores a conduzir, de modo …

O desenvolvimento dos fornecedores é um tema reconhecido pelas empresas do sector
automotivo, porém não há modelos que auxiliem os gestores a conduzir, de modo …

El Blended Marketing considera necesaria la combinación de las estrategias tanto on line
como off line para garantizar la rentabilidad del modelo de negocio; aunque es importante …

Цель данной статьи состоит в представлении методики оценки разрывов цифровой
зрелости промышленных предприятий, разработанной в целях адаптации к цифровой …