Social commerce, which combines the transactional side of e-commerce with social
interactions, has grown in popularity throughout the last years. Despite the fact that the issue …

The main purpose of this paper was to explore the effect of social media marketing activities
(SMMAs) on brand equity (BEQ) through a moderated mediation analysis of brand …

This study emphases on the top management empowerments to internal auditors, namely,
general qualification, electronic qualification and independence, affecting quality of …

As consumers increasingly engage in online brand communities, the demand of brand-
related activities (eg, finding relevant product information and sharing product information) …

Literature reviews lay the foundation for academic investigations, especially for early career
researchers. However, in the planning phase, we generally lack clarity on approaches, due …

The main objective of this research is to investigate the impact of three different information
system (IS) quality constructs, namely system quality, service quality, and information quality …

The Users regularly share their views on services through internet reviews. Digital tourism
allows travelers to plan and manage their trips ahead of time using the internet. The …

Despite noteworthy advancement of theoretical and practical knowledge of social media
eWord-of-Mouth with evidence from prior empirical research, the influences consumers' …

Social media in our current dispensation has become an integral part of daily routines. As a
result, it is abundant in user opinions. Amid a global pandemic, these online platforms have …

Multi-lingual opinion mining has become an important research area in natural language
processing, particularly in the context of social media, as it provides valuable insights from …