Social media has recently gained tremendous fame as a highly impactful channel of
communication in these modern times of digitised living. It has been put on a pedestal …

This study aims to identify the outline of charity social media marketing (SMM) and to
determine to what extent it influences the charity brand image, brand trust, and donation …

Social media has been around for 20 years and has profoundly affected the dynamics of
interactions between companies and customers. Studies have increasingly focused on how …

The aim of this study is to carry out a literature review on women in business and social
media in order to know the state of the art, and to understand whether and to what extent the …

Social media is seen as a key ingredient to build an organization's brand strategy and
promote products and brands to consumers. The purpose of this study is to examine how …

This research was conducted to determine the effect of experiential marketing, social media
marketing, and brand trust partially on repurchase intention. This research was conducted …

Purpose Advancement in technology has increased the use of social media among Internet
users. People are on social media all day and brands cannot miss this opportunity to turn …

Due to the current debate on the positives and negatives of social media, most of the
organizations are in an unclear state regarding the adoption of social media. Therefore, the …

Purpose The rise in the use of Internet technologies and social media has shifted the
marketing practices from offline to online. This study aims to determine the pros and cons of …

Nowadays, numerous companies present themselves on social networking sites (SNSs) by
establishing brand communities to maintain continuous interaction with existing and …