Customer engagement in social media: a framework and meta-analysis
F de Oliveira Santini, WJ Ladeira, DC Pinto… - Journal of the Academy …, 2020 - Springer
This research examines customer engagement in social media (CESM) using a meta-
analytic model of 814 effect sizes across 97 studies involving 161,059 respondents …
analytic model of 814 effect sizes across 97 studies involving 161,059 respondents …
Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions
Purpose The purpose of this study is to summarize the findings of consumer factor research
and to suggest future lines of inquiry connected to branding outcomes. Consumers are …
and to suggest future lines of inquiry connected to branding outcomes. Consumers are …
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Prior studies on the in‐store experience focus on the impact of store atmosphere. Sensory
marketing and brand experience, on the other hand, have been found to be significant in …
marketing and brand experience, on the other hand, have been found to be significant in …
Role of brand experience in shaping brand love
R Joshi, P Garg - International Journal of Consumer Studies, 2021 - Wiley Online Library
Consumer–brand relationships are witnessing a tremendous upheaval from the past few
years, with emotions becoming a predictor of a brand's fate. Brand love is a construct that …
years, with emotions becoming a predictor of a brand's fate. Brand love is a construct that …
Social media marketing activities and brand loyalty: A meta-analysis examination
B Ibrahim - Journal of Promotion Management, 2022 - Taylor & Francis
This research investigates the robustness of the relationship between social media
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers' perspective
Purpose This research investigates the effects of multidimensional brand experiences (ie
behavioral, intellectual, affective and sensory) on brand authenticity and brand love from the …
behavioral, intellectual, affective and sensory) on brand authenticity and brand love from the …
Brand love: the emotional bridge between experience and engagement, generation-M perspective
Purpose The purpose of this paper is to determine the impact on brand love of consumption
experience at the dimensional level and to determine whether brand love mediates between …
experience at the dimensional level and to determine whether brand love mediates between …
Acceptance of service robots: A meta-analysis in the hospitality and tourism industry
Robot services have become an essential competitive differentiator in the hospitality and
tourism industry. Seminal studies indicate the need for more profound knowledge about the …
tourism industry. Seminal studies indicate the need for more profound knowledge about the …
The antecedents and consequences of financial literacy: a meta-analysis
FDO Santini, WJ Ladeira, FMB Mette… - International Journal of …, 2019 - emerald.com
Purpose The purpose of this paper is to determine the antecedents and consequences of
financial literacy by using meta-analytic techniques. Design/methodology/approach The …
financial literacy by using meta-analytic techniques. Design/methodology/approach The …
Role of brand experience in predicting consumer loyalty
Purpose This study investigated the role of brand experience dimensions (behavioral,
intellectual, sensory and affective) to predict consumer loyalty (repurchase intention (RPI) …
intellectual, sensory and affective) to predict consumer loyalty (repurchase intention (RPI) …