For advertisers, media management is the downstream part of advertising: After creative
content is produced, advertisers manage different distribution channels to reach the right …

Within the online advertising ecosystem, viewability is defined as the metric that measures if
an ad impression had the chance of being viewable by a potential consumer. Although this …

Native advertising has developed into a popular marketing tool for publishers and
advertisers. However, its success is also criticized, because it is assumed that readers are …

Native advertising has developed into a popular marketing tool for publishers and
advertisers. However, its success is also criticized, because it is assumed that readers are …

Web users are turning to ad blockers to avoid ads because they perceive them as an
invasion of privacy, as annoying or as slackening their internet browsing experience. There …

Within the online advertising ecosystem, viewability is defined as the metric that measures if
an ad impression had the chance of being viewable by a potential consumer. Although this …

Im Januar 2020 kündigte Google an, die Third-Party Cookies aus ihrem Browser Chrome bis
Anfang des Jahres 2022 zu eliminieren. Diese Mitteilung hat zu Widerstand des digitalen …

Programmatic advertising comprises complex and dynamic processes that use algorithms to
display advertising in an efficient and targeted manner. Since the introduction of real-time …

This paper presents a systematic review of the literature of 29 research articles, which used
a visualization of the digital advertising ecosystem with a focus on online real-time …