Purpose This paper aims to understand the scholarly contributions to mobile advertising by
analyzing the publishing trend from 2001 to 2022 from the documents indexed in the Scopus …

The discrepancy between informational privacy attitudes and actual behaviour of consumers
is called the “privacy paradox”. Researchers across disciplines have formulated different …

Despite the proliferation of pre-roll advertising, there is minimal research on the effects of
surrounding elements of video clips–such as thumbnail images, title texts, and emoticons …

While the practice of sending out location-based advertising (LBA) messages via smart
devices is increasingly popular, relatively little is known about how consumers cope with …

This study explored the factors that may influence the viewership of online in-stream video
advertising on YouTube, based on viewing context, viewing device, advertising appeals …

This study investigated the effect of consumers' motives for using a mobile phone on mobile
phone affinity which, in turn, influences their intention to use location-based advertising …

In recent years, there has been an increase in the use of edge-cloud continuum solutions to
efficiently collect and analyze data generated by IoT devices. In this paper, we investigate to …

Purpose As a smart service, location-based advertising (LBA) integrates advanced
technologies to deliver personalized messages based on a user's real-time geographic …

Building upon flow theory, the present research empirically investigates the impact of
customers' attitudes on their intention to use smartphone-based online gaming. It also …

As online activities increasingly shift to mobile devices, organizations especially in tourism
must understand which factors drive and inhibit mobile consumer behaviour, if they want to …