Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study
Consumers are increasingly moving from traditional television to Over-The-Top (OTT)
streaming platforms. Although OTT platforms are widely used, people's interactions with …
streaming platforms. Although OTT platforms are widely used, people's interactions with …
Technological evolution in tourism: a Horizon 2050 perspective
Purpose This study aims to chart the impact of technological advancements on tourism from
the post–Second World War era to the present and forecast their influence until 2050. It …
the post–Second World War era to the present and forecast their influence until 2050. It …
Charting the progress of technology adoption in tourism and hospitality in the era of industry 4.0
Purpose Amidst ongoing digital transformation, the current paper provides a 360-degree
overview of technology-adoption in Tourism and Hospitality. By combining and …
overview of technology-adoption in Tourism and Hospitality. By combining and …
How to use augmented reality to promote a destination? The mediating role of augmented reality attachment
Augmented reality (AR) is gaining attention as one of the methods for realizing metaverse
experiences. Although previous studies identified authenticity and narrative transportation …
experiences. Although previous studies identified authenticity and narrative transportation …
Shared moments, lasting impressions: Experience co-creation via travel livestreaming
Centring on real-time interactivity and participatory features, this study explores the influence
of travel livestreams on destination marketing. It investigates how the co-creation of …
of travel livestreams on destination marketing. It investigates how the co-creation of …
Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events
This study investigated the underlying psychological mechanisms associated with
metaverse events. By adopting a mixed methods approach, Study 1 found three major …
metaverse events. By adopting a mixed methods approach, Study 1 found three major …
Tourism live streaming: uncovering the effects of responsiveness and knowledge spillover on travelling intentions
Purpose In tourism live streaming (TLS), streamers strive to capture viewers' attention by
responding quickly to viewers' requests and providing tourism-related knowledge. However …
responding quickly to viewers' requests and providing tourism-related knowledge. However …
Exploring digital innovation in smart tourism destinations: insights from 31 premier tourist cities in digital China
J Xu, PH Shi, X Chen - Tourism Review, 2024 - emerald.com
Purpose This study aims to unveil the pivotal components and implementation pathways in
the digital innovation of smart tourism destinations, while constructing a theoretical …
the digital innovation of smart tourism destinations, while constructing a theoretical …
Technology start-ups in tourism and hospitality: A networked social capital theory perspective from early-stage start-up founders
TB Vongvisitsin, VWS Tung - Tourism Management, 2025 - Elsevier
Technology start-up entrepreneurship serves as the backbone of innovations within the
tourism and hospitality industry. However, there is a lack of comprehensive research …
tourism and hospitality industry. However, there is a lack of comprehensive research …
Customers' intention to use virtual reality in tourism: a comprehensive analysis of influencing factors
Purpose The emergence of virtual reality (VR) has the potential to revolutionize various
industries, including tourism, as it delivers a simulated environment that closely emulates …
industries, including tourism, as it delivers a simulated environment that closely emulates …