Conceptualizing Ethical AI-Enabled Marketing: Current State and Agenda for Future Research
This paper addresses the conceptual exploration of various issues that form an integral part
of the ethical dimensions surrounding the use of artificial intelligence (AI) in the field of …
of the ethical dimensions surrounding the use of artificial intelligence (AI) in the field of …
Negative Effects of Revealing Ai Involvement in Products: Mediation by Authenticity and Risk, Moderation by Trust in Ai and Familiarity with Ai
G Kučinskas - Moderation by Trust in Ai and Familiarity with Ai - papers.ssrn.com
Background With artificial intelligence (AI) technologies developing at a rapid pace, there is
increasing interest in learning how disclosed AI involvement affects customer perceptions …
increasing interest in learning how disclosed AI involvement affects customer perceptions …
Marketing preditivo: Desafios futuros na implementação e uso de algoritmos e inteligência artificial
LA Toledo, ADBCM Ki - Práticas em Contabilidade e …, 2023 - editorarevistas.mackenzie.br
Este ensaio apresenta uma reflexão acerca da importância do marketing preditivo como
uma abordagem estratégica que utiliza algoritmos e inteligência artificial para prever o …
uma abordagem estratégica que utiliza algoritmos e inteligência artificial para prever o …