Purpose This paper aims to explore the influence of e-reputation, destination image and
social media marketing efforts (SMME) on the intention to visit among tourists. The …

Purpose There has been considerable discussion about the utilization of social media
effectively in tourist research. Still, there is a paucity of information about its usage for …

The purpose of this study is to examine the relationship between the gastronomic
experience and the revisit intention using a moderated serial mediation approach. The …

Purpose: This study presented the incorporation of social media platforms within cultural
institutions has brought about a paradigm shift in the manner in which museum visitors …

Although many studies have considered the effects of online reviews on tourists' decisions,
none have directly investigated how to leverage open data analyses to create early choice …

This study aims to empirically test a model linking destination image, destination selection,
and local cuisine elements. The study also analyzes the mediating effect of destination …

Traditionally, tourists gain information about a particular destination from tourist boards and
journals. However, in the modern era of rapid technological advancements, social media …

Purpose: The integration of social media platforms within cultural institutions has
revolutionized the way visitors engage with museums, enabling greater accessibility to …

Topic modeling uncovers latent themes in expansive document collections, especially in
travel, by interpreting patterns within vast narratives and reviews. Yet, for Sinhala, a low …

FINDINGS: The review of the literature showed that the research on influencer marketing in
the promotion of tourist destinations is a very important issue. The allure of social media …