In the contemporary business landscape, the proliferation of Big Data has revolutionized the
way organizations gather, process, and utilize information for strategic decision-making. This …

This study explores digital business transformation through the lens of four emerging
technology fields: artificial intelligence, blockchain, cloud and data analytics (ie, ABCD) …

The latest advances in digital technologies have changed the way companies communicate
with their stakeholders. This chapter explores the businesses' usage of digital …

The higher educational institutions (HEIs), including universities and colleges are
increasingly seeking new resources, competences and capabilities to improve their …

This conceptual paper discusses the potential of blockchain technology for Smart Tourism
Destinations. The main focus is placed on Smart Tourism Destinations' four major goals that …

This research uses a Preferred Reporting Items for Systematic Review and Meta-Analysis
(PRISMA) protocol to investigate the utility of artificially intelligent (AI) conversational …

In recent years, data analytics has enabled the policy makers to improve the accuracy levels
of results while framing policies and strategies. This research field still has great potential …

Artificial intelligence (AI) and blockchain are two disruptive technologies that have emerged
from the Fourth Industrial Revolution (IR4. 0) and have brought about significant …

This paper examines consumers' behaviours towards mobile advertising alerts offered by
branded mobile apps in the fashion industry. While consumer-driven factors have attracted …

This chapter presents a systematic review of over 30 types of online marketing methods. It
describes different methods like email marketing, social network marketing, in-game …