[HTML][HTML] Online Ads Annoyance Factors: A Survey of Computer Science Students

M Rigou, S Sirmakessis, A Panagiotarou, S Balaskas - 2023 - intechopen.com
Despite the technological sophistication of current advertising techniques, the way online
ads are delivered is in many cases intrusive, distracts users from their task, and annoys …

[图书][B] The Essentials of Today's Marketing-2

İE TARAKÇI, R ASLAN - 2023 - books.google.com
CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING
(SEM)-Ali OSAN METAVERSE MARKETING-Buket BORA SEMİZ SOCIAL MEDIA …

[PDF][PDF] The European Union's GDPR and Its Effect on Data-Driven Marketing Strategies

FS Al-Fayad - International Journal of Marketing Studies, 2020 - academia.edu
This research paper analyzes the developing effect that the European Union's (EU) recently
developed General Data Protection Regulation (GDPR) will have on the marketing …

Customer analytics: Deep dive into customer data

S Nijjer, D Bathla, S Sharma, S Raj - Encyclopedia of Data Science …, 2023 - igi-global.com
Firms all across the world have been investing substantially in data analytics, and analysts
predict a 60% increase in investment in customer analytics by the year 2023. The function of …

The Struggle between Human-centredness and Intelligent Technologies: a Critical Discussion on the Use of Customer Data in Marketing Practice-A Survey Analysis of …

V Sandrin - 2021 - dspace.unive.it
The thesis deals with a sort of historical overview of the personalization paradigm,
highlighting how marketers have changed their approach to markets and consumers over …

[PDF][PDF] The Impact of the Strategic Leadership in Strategic Learning Exploratory Research at Anbar University

MJ Awad, MM Saeed, MQ Hamid - Journal of Economics and Administrative …, 2021 - iasj.net
This study aims to know the extent of the impact of Strategic Leadership as an independent
variable in Strategic Learning as a dependent variable to help the senior leadership in …

Alibaba's International Digital Marketing Practices and Strategies

SC Berning - Advanced Digital Marketing Strategies in a Data-Driven …, 2021 - igi-global.com
In this chapter, the main relationship between a company's use of data-driven methods and
its international digital marketing strategies are examined. In particular, the question of how …

[Retracted] Analysis of International Competitiveness of China's Mobile Phone Industry Based on Data Mining Algorithm

J Lu, ZL Lv - Security and Communication Networks, 2022 - Wiley Online Library
In order to analyze the international competitiveness of China‐made mobile phones, this
paper combines data mining algorithms to analyze the international competitiveness of …

Investigating the Dynamics of Digital Marketing in Enterprises with Advanced Data Capturing and Networking Technology

KM Inoyatova, MD Yusupbaevna - International Conference on Next …, 2023 - Springer
This research paper offers an analysis of how businesses incorporate data capturing and
networking technology into their digital marketing strategies. In this evolving landscape it is …

Smart Tourism in Destinations: Can It Be the Way Forward?

F Yüksel - Handbook of Research on Digital Communications …, 2022 - igi-global.com
Business enterprises have gained leverage through artificial intelligence (AI) in the tourism
and hospitality industry. The roots of the concept and its link with big data environment has …