In order to divide a company's customer base and retain customers while generating
revenue, customer segmentation has grown in popularity. In every industry, client …

While travelers' desire to visit the world's most remote places has grown, the inefficiency of
global payments indicates a significant barrier to tourism growth. As an emerging …

The purpose of this in-depth investigation is to investigate the considerable influence that
machine learning (ML) and big data have had on the digital transformation that has occurred …

There has been significant growth in big data technology in healthcare in recent years.
However, the potential of big data analytics is affected by various ethical and security …

Very few studies have been made on the question of normativity relevant to the blockchain
technology, initiated with the proposal for the cryptocurrency'bitcoin'(BTC). The purpose of …

The main objective of this research paper is to study the determinants and the effect of data
marketing use. In fact, we try to testify whether the perceived benefits and costs of …

Performance measurements are the set of measures used to determine how well an
organisation is doing, giving direction for business improvement and growth. The study …

Businesses do not exist without customers. Companies need to know and understand their
customers well. Companies require knowing customer preferences and having customer …

Marketing strategies are being revolutionized by the development of user data and the
expanding usability of Machine Learning (ML) as well as Big Data approaches. The wide …

This study investigates the integration of halal food into Chinese multinational culture amid
the Coronavirus epidemic. Applying a thorough data analytics procedure, the research …