[PDF][PDF] Towards a Framework Driven by Use Cases in Data-heterogeneous Environments
GM Abril, JA Oriol Caralt - researchgate.net
Most organizations base their strategic decisions on the analysis of business performance
data. With the emergence of artificial intelligence, this analysis also includes applying …
data. With the emergence of artificial intelligence, this analysis also includes applying …
Customer churn prediction in a slow fashion e-commerce context: an analysis of the effect of static data in customer churn prediction
L Colasanti - 2021 - politesi.polimi.it
Survival analysis is a subfield of statistics where the goal is to analyse and model the data
where the outcome is the time until the occurrence of an event of interest. Because of the …
where the outcome is the time until the occurrence of an event of interest. Because of the …
Digital Marketing Impact of Big Data
S Dsouza - NOLEGEIN-Journal of Advertising and Brand …, 2023 - mbajournals.in
Customers are using digital channels more frequently due to technical advancements,
making it possible for marketers to collect and exploit consumer data in real-time. This data …
making it possible for marketers to collect and exploit consumer data in real-time. This data …
Using Multiple Data Sources for Customer Satisfaction Analyzing: A Sentimental Approach
J Vyas - 2020 - digitalcommons.kennesaw.edu
The effectiveness of data and data providers in marketing has created a hype in the
marketing world. Businesses often face a divided approach because of the increasing …
marketing world. Businesses often face a divided approach because of the increasing …
[引用][C] A hybrid machine learning process framework for data-driven direct product marketing
RM Petersen - 2020 - Cape Peninsula University of …
Data-Driven Insights to Improve Customer Experience in E-commerce
A Guruprasad - Global journal of Business and Integral Security, 2016 - gbis.ch
In the fiercely competitive landscape of e-commerce, data-driven insights play a pivotal role
in enhancing the customer experience and maintaining a competitive edge. By leveraging …
in enhancing the customer experience and maintaining a competitive edge. By leveraging …
[引用][C] Data Driven Marketing: eine Darlegung von Chancen und Herausforderungen für Unternehmen
J Budewig - 2023 - monami.hs-mittweida.de
In der vorliegenden Bachelorarbeit werden die Chancen und Risiken des Data Driven
Marketings (DDM) untersucht. Die zugrunde liegende Forschungsfrage lautet" Inwiefern …
Marketings (DDM) untersucht. Die zugrunde liegende Forschungsfrage lautet" Inwiefern …
[引用][C] The role of digitalization in marketing communication: bachelor thesis
I Ivanov - 2022 - repozitorij.upr.si
This study aims to analyze how digitalization enabled the appearance of data-driven
marketing and how it affects customers today. The theoretical background of this study …
marketing and how it affects customers today. The theoretical background of this study …