Purpose The primary objective of this study is to ascertain how Metaverse technologies,
primarily virtual reality (VR) and augmented reality (AR), redefine tourism experiences. It …

Purpose Amidst ongoing digital transformation, the current paper provides a 360-degree
overview of technology-adoption in Tourism and Hospitality. By combining and …

Augmented reality (AR) is gaining attention as one of the methods for realizing metaverse
experiences. Although previous studies identified authenticity and narrative transportation …

This study investigated the underlying psychological mechanisms associated with
metaverse events. By adopting a mixed methods approach, Study 1 found three major …

Purpose The emergence of virtual reality (VR) has the potential to revolutionize various
industries, including tourism, as it delivers a simulated environment that closely emulates …

The study examines the relationship between virtual reality (VR)‐facilitated mental imagery
and travellers' intention to visit a destination. A serial mediation process through travel …

Purpose Using the stimulus–organism–response (SOR) theoretical model, this empirical
research aims to examine and validate how tourists' interactions with 360-degree virtual …

Objective and interest of the work: This paper focuses on analysing the existing literature on
the impact of Metaverse technology on consumer behaviour, adoption and destination …

This study intends to evaluate the role that spiritual destination image plays in mediating the
effects of attachment to virtual tours and the promotion of spiritual destinations through social …

Tourist experience (TX) is considered a specification of the customer experience directly
associated with the tourism industry. Researchers agree that the tourist experience begins …