Digital native media have gone through different stages since their emergence in the last
decade of the twentieth century under the shadow of the evolution of the" network of …

Sponsored editorial content is material with similar qualities and format to content that is
typically published on a platform or by a content provider, but which is paid for by a third …

This study aims towards identifying and modelling the significant factors which act as
enablers for the branded content to be used strategically by marketers as a marketing tool in …

El branded content en su modalidad informativa se fundamenta en publicaciones que imitan
el estilo y carácter del contenido editorial, intentando que su condición de patrocinado pase …

Nowadays, the media publishers, traditionally focused on their editorial work, are being
forced to innovate in the technological area to respond to the new demands of their users …

This chapter explores the framework conditions for innovation in journalism in Spain by
examining three interconnected levels: macro (historical and social preconditions), meso …

Los medios nativos digitales han atravesado diferentes etapas, desde su aparición en la
última década del siglo XX, a la sombra de la evolución de la red de redes y de la …

Este artigo é a síntese da pesquisa de especialização em comunicação estratégica do
Programa de Pós-Graduação Lato Sensu em Comunicação Estratégica e Gestão de Marcas …

Este artículo de investigación busca examinar el estado actual de la producción científica
sobre el Branded Content mediante un análisis bibliométrico a nivel mundial entre 2012 y …

This article presents the results of mapping and analysing brand journalism practices in the
Brazilian context. For this purpose, brand journalism is understood as a practice that uses …