The purpose of this paper is to reveal how social network marketing (SNM) can affect
consumers' purchase behavior (CPB). We used the combination of structural equation …

Purpose This study explores the effect of internal branding on organisational financial
performance and brand loyalty with the mediating role of psychological empowerment …

The emergence of social media platforms as the main representatives of Web 3.0
applications significantly impacts the co-creation activities among enterprises, customers …

Purpose: The quantity of platform start-ups is rising consistently. Nonetheless, it has been
discovered that a large number of the new businesses crash and burn toward the starting …

Given the mediating role of value co-creation, this paper tries to demonstrate how social
network marketing (SNM) could influence consumer purchase behavior (CPB). The …

The study examines the effect of rural women's participation in social media
entrepreneurship on sustainable development in Bangladesh. The study collects 376 …

This study investigates how social networks impact place branding of a tourism destination
and encourage prospect tourists to visit that place. By adapting an existing model, a survey …

This study evaluated the impact of startup technology innovations and customer relationship
management (CRM) performance on customer participation, value co-creation, and …

Traditional companies used to design products, evaluate marketing messages, and control
product distribution channels with a low level of customer contribution. Nonetheless, with the …

The present study aimed to investigate the effect of online social networks on women's
entrepreneurship in Hungary and Iran in a comparative study. The statistical population of …