Artificial intelligence in customer relationship management: literature review and future
research directions | Emerald Insight Books and journals Case studies Expert Briefings Open …

With advanced digitalisation, we can observe a massive increase of user-generated content
on the web that provides opinions of people on different subjects. Sentiment analysis is the …

The emergence of big data brings a new wave of Customer Relationship Management
(CRM)'s strategies in supporting personalization and customization of sales, services and …

Purpose “Technological intelligence” is the capacity to appreciate and adapt technological
advancements, and “artificial intelligence” is the key to achieve persuasive operational …

Artificial intelligence integrated with customer relationship management (CRM) systems has
revolutionized organizations' means of analyzing their huge volumes of customer data. To …

This study focuses on the use of big data analytics in managing B2B customer relationships
and examines the effects of big data analytics on customer relationship performance and …

This study investigates key stakeholder factors that contribute to big data organizational
culture, leading to the adoption of digitalization strategy in the hospitality industry. It also …

The objective of this study is to apply business intelligence in identifying potential customers
by providing relevant and timely data to business entities in the Retail Industry. The data …

Big Data represents a promising area for value creation and frontier research. The potential
to extract actionable insights from Big Data has gained increasing attention of both …

Motivated by the practical needs of enhancing social media rumor refutation effectiveness,
this paper is dedicated to develop a proper rumor refutation effectiveness index (REI) …