Digitization blurs the lines between technology and management, facilitating new business
models built upon the concepts, methods and tools of the digital environment. The purpose …

Customer journey has become an increasingly important concept to understand complex
customer behaviours and get insights into their experiences. While the term has been used …

The advancement in technology has fostered the prevalence of the Internet of Things (IoT),
which enhances healthcare business quality, offers a seamless customer experience, and …

During the present-day digitization, entrepreneurs can make use of the great connectivity
offered by the Internet. The digital entrepreneur is just a click away from any information …

The increasing importance of integrated fulfillment concepts revitalizes bricks-and-mortar
stores and puts them at the center of retail operations. So-called omnichannel (OC) concepts …

In recent years, delivering a superior seamless experience (SE) for customers has become
one of the most crucial aspects of omnichannel marketing for omnichannel retailers …

Little is known about how omnichannel retailers should integrate their channels to provide
their customers with seamless shopping journeys, or how this can impact desirable …

Multichannel and omnichannel strategies have become a critical aspect of retailing. In this
study, we present an overview of multichannel and omnichannel retail and discuss its …

In light of recently increased e-commerce, also a result of the COVID-19 pandemic, this
study examines how additive manufacturing (AM) can contribute to e-commerce supply …

Product Returns (PR) are an inevitable yet costly process in business, especially in the
online marketplace. How to deal with the conundrums has attracted a great deal of attention …