The banking industry has undergone significant shifts as innovations have enabled new
banking services and created new customer requirements. While banks strive to incorporate …

This research investigated the effect of the Internet of Things (IoT) on marketing performance
taking into account the potential mediating role of entrepreneurship orientation in this effect …

Since the COVID-19 pandemic arrived, various options have been created to export
products, with the creation and development of startups becoming a viable and significant …

This study examined marketing information system and optimization of banking service
delivery. It sought to assess the Page 1 African Journal of Accounting and Financial Research …

Internet technology has accelerated the speed and breadth of information transmission,
threatening the intermediary role played by traditional travel agencies but also providing …

Purpose One of the most challenging issues businesses face today is seeking ways toward
gaining competitive advantage (CA). Although previous research considered several …

This study was intended to investigate the online behavior of Taiwan's Net Generation (born
between 1977 and 1997) based on Dentsu's AISAS (Attention-Interest-Search-Action-Share) …

During recent volatile and competitive environment, competitive intelligence (CI) has
emerged and grown into a discipline to help organizations adapt to environmental change …

This study aims at investigating the role of marketing intelligence in maintaining and building
customer's relationships in Jordanian banks. More specifically, to measure the effect of …

Green practices have in recent years created much attention from academia and
practitioners in every part of the world. However, an extensive analysis of green or …