With the ubiquity of social media in all aspects of daily life, research interest in the topic has
been on the rise. Within the existing body of research on these tools, part of the literature …

Text mining has become one of the trendy fields that has been incorporated in several
research fields such as computational linguistics, Information Retrieval (IR) and data mining …

Digitalization, personalization and globalization shape how companies contact and
communicate with their consumers who have different needs and wants. In these highly …

Emoji are increasingly used for emotional expression in computer-mediated
communications and represent a relevant source of information for consumer companies …

Crowdfunding as a new way of financing in the web 2.0 has increased over the last years,
but only little is known how project initiators increase their chances of successful fundraising …

The aim of this study was to empirically examine the extended unified theory of acceptance
and use of technology 2 (UTAUT2) model by adding “personalization” as one of the …

With the rapid development and widespread popularity of the Internet, employee social
media use at work has become an increasingly common phenomenon in organizations. This …

Abstract Web 2.0 and Big Data tools can be used to develop knowledge management
systems based on facilitating the participation and collaboration of people in order to …

Purpose The rise in the use of Internet technologies and social media has shifted the
marketing practices from offline to online. This study aims to determine the pros and cons of …

Objectives Individuals seeking information about electronic cigarettes are increasingly
turning to social media networks like Twitter. We surveyed dominant Twitter communications …