Sažetak Cilj je rada prikazati kako društvene mreže utječu na kulturne institucije i kako ih
one trebaju integrirati u svakodnevne aktivnosti koje vode k uspješnoj izgradnji brenda …

This research report describes the use of social media platforms by Swiss SMEs (small and
medium-sized enterprises). For this purpose, numbers on own profiles (social media …

Web-based media popularly known as social media is a peculiarity that has revolutionized
the business atmosphere. Since its inception and subsequent adoption by entrepreneurs …

A statistical report published in January 2017 by Hootsuite, revealed that 3.8 billion people,
that is close to 50% of the world's population, are now Internet users and 2.8 billion of them …

Social media represent an integral part of the modern economy. They contribute to the
generation of knowledge and help improve innovation, forming new markets and …

Social media have strengthened the role of each consumer who have now multiple ways to
create content, through product reviews, and rates, for instance. These contents, also known …

As a result of the emergence of new technological opportunities in the last decade, new
digital opportunities have been created. Social media is a relatively new phenomenon that …

Social media is an evermore important tool for companies to utilize in marketing, as it no
longer is a question of if, but how social media can be employed for communicating to …

This paper describes an approach for generating multi-dimensional Activities, Interests, and
Opinions (AIO) insights from disparate web sources. The method involves identifying …

The purpose of this study is to investigate relationships between social media marketing,
social media platforms, and student choice of higher education institutions. Through …