The growth of the global service economy has led to a dramatic increase in our daily
interactions with highly specialized service systems. Service (or value-cocreation) …

Purpose The purpose of this paper is to create an organized picture of the current
understanding of social media-based value creation and business models …

Abstract “Gamification” has gained considerable scholarly and practitioner attention;
however, the discussion in academia has been largely confined to the human–computer …

Co-creation is described as a resource integration process involving actors that are linked
within a service ecosystem. This process occurs when value propositions attract actors to …

Co‐creation offers firms and their network of actors significant opportunities for innovation,
as each actor offers access to new resources through a process of resource integration …

The delineation of B2B from 'mainstream'marketing reflects the limitations of the traditional,
goods-dominant (GD) model of exchange and a conceptualization of value creation based …

Purpose–Understanding the role and implications of information and communication
technology (ICT) in service is the key research priority for service science and the …

This article explores a service-dominant (SD) logic, service-ecosystems approach to
studying value cocreation and the (re) formation of service systems. We outline the central …

Purpose The purpose of this paper is to explore the emergence of innovation in smart
service systems to conceptualize how actor's relationships through technology-enabled …

The creation of value is the core purpose and central process of economic exchange.
Traditional models of value creation focus on the firm's output and price. We present an …