The rising use of artificially intelligent (AI) technologies, including generative AI tools, in
organizations is undeniable. As these systems become increasingly integrated into …

Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

Artificial Intelligence (AI) is increasingly adopted within Human Resource management
(HRM) due to its potential to create value for consumers, employees, and organisations …

The dawn of generative artificial intelligence (AI) has the potential to transform logistics and
supply chain management radically. However, this promising innovation is met with a …

Despite the exponential growth of artificial intelligence (AI) research in operations, supply
chain, and productions management literature, empirical insights on how organisational …

Drawing upon person–environment fit theory and the importance of employees' career
sustainability in Artificial Intelligence (AI) integration within organizations, we propose a …

Artificial intelligence literacy is a concept that has been the focus of exhaustive research
recently. However, there are very few psychometrically sound and thoroughly evaluated …

Artificial intelligence (AI) will have a substantial impact on firms in virtually all industries.
Without guidance on how to implement and scale AI, companies will be outcompeted by the …

Artificial Intelligence (AI) has opened up tremendous opportunities in the workplace through
robotics innovation, which envelops both AI and the Internet of Things (IoT). Precision …

Digital transformation, which significantly impacts our personal, social, and economic
spheres of life, is regarded by many as the most significant development of recent decades …