In a short span of time since its introduction, generative artificial intelligence (AI) has
garnered much interest at both personal and organizational levels. This is because of its …

An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

When Industry 4.0 was first introduced in 2010, it also brought the retail industry into the
fourth revolution. Retail 4.0, on the other hand, appears to be a novel concept for retailers …

The fifth industrial revolution is known as Industry 5.0 and is being evolved to focus on the
personalized demand of customers. This industrial revolution is required to provide better …

Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and
artificial intelligence have each impacted how businesses operate. The most recent example …

Several technological developments, such as self-service technologies and artificial
intelligence (AI), are disrupting the retailing industry by changing consumption and purchase …

Purpose This paper seeks to answer three questions about how retailers can benefit from
AI.(1) What are the main strategies for retailers to improve their AI-related data …

Traditional retailers' business models are facing disruption by new entrants who can deliver
greater value to customers more efficiently. In recent years, authors have argued that the …

Purpose This study aims to explore the role that artificial intelligence (AI) systems could play
in configuring and enhancing the omnichannel customer experience (OCE). This paper aims …

Purpose The Covid-19 pandemic represents an extraordinary and unpredictable event
influencing the whole economy and society. Using a case study approach, the authors …