In the pursuit of sustainability and competitiveness, digital aspects of the tourism experience
become increasingly more significant and wine tourism is no exception to this. Still, studies …

Social networks including various social media are one of the main online marketing tools
that help to achieve marketing aims of the company. Most of social media overlap and have …

Purpose This research focuses firstly on the impact of Social Media Influencer Marketing
(SMIM) on the Economic Performance (EP) of Spanish wineries, and secondly on the …

İnternetin yaygın olarak kullanılması ve kullanıcılarının sosyal ağlara ilgisi, işletmelerin
pazarlama yaklaşımlarını, geleneksel yöntemlerden çevrimiçi yöntemlere doğru yöneltmiş …

Wine tourism literature still falls behind other streams of research in its ability to assess
phenomena associated with the implementation of digital practices to address strategic …

Social media (SM) plays an increasingly important role in small and medium businesses,
including wineries. However, little is known about the managerial adoption and use of SM by …

In recent years, wineries have incorporated social media into their marketing strategies to
promote their products and services. They offer wineries the opportunity to interact with their …

The investigation of regulatory issues in India's wine business, as summarized in the
research, explores the complexities and obstacles that the industry must overcome. The goal …

Websites are one of the most important digital marketing tools for businesses, through which
they interact with users and establish their online presence. A well-designed website is …

Social media may be used to build virtual communities around brands, allowing consumers
to learn more about them and interact with the material they provide. In this sense, it serves …