Information disclosure strategies of live‐streaming supply chains in the digi‐economy era
X Ma, S Liu - Managerial and Decision Economics - Wiley Online Library
Live e‐commerce is one of the important forms of digital transformation of supply chain,
which has become increasingly popular in recent years as a powerful tool for internet …
which has become increasingly popular in recent years as a powerful tool for internet …
Channel selection strategy with consumer impulse purchase in livestream selling
Consumer impulsive purchasing is very common, especially in the livestream selling where
they are influenced by policies such as low prices, limited time, and limited quantity. This …
they are influenced by policies such as low prices, limited time, and limited quantity. This …