Cross-functional intra-firm cooperation is crucial for a firm's new product development (NPD)
process and innovation success. Nevertheless, neither current innovation nor management …

This article presents two cases that join user-driven innovation and additive manufacturing
(AM) to examine latent business opportunities for AM in the medical sector. The first case …

Taking into consideration the Resource Based View (RBV) Theory and the Social Capital
Theory (SCT), this research investigates how the software industry utilizes strategic …

Grand Challenges are global problems requiring coordinated effort from stakeholders at
different levels. For-profit businesses, as loci of innovation, can play a pivotal role in …

Social and ecological challenges are increasingly threatening the world, asking for concrete
actions from all the actors and sectors of our society. Broad social and environmental …

This study empirically explores the ethical issues with pharmaceutical marketing, which acts
as a transgressor to increase inappropriate prescriptions from physicians. Marketing is used …

Bærekraft er et tredelt begrep som omhandler balansen mellom miljømessige,
samfunnsmessige og økonomiske forhold. Bærekraftig utvikling kan defineres som en sunn …

Recent advancements in green and innovative technologies have resulted in a number of
innovations in manufacturing operations to accelerate sustainable development (SD) …

The study aims to define strategic orientations and examine the relationship between
entrepreneurial orientation activities and firm performance. For this purpose, the concepts of …

The advent of digital marketing has revolutionized how consumers interact with brands, with
short-form video advertising standing out as a pivotal strategy thanks to its brevity and …