Purpose Although there has been a significant amount of research on Smart Tourism, the
articles have not yet been combined into a thorough literature review that can examine …

The systematization of scientific expositions and methodology for exploring the Internet of
Things (IoT) and tourism penetration every day reveals that researchers have made …

Purpose: To introduce and define the concept of sieving tourism destinations as an umbrella
term representing faster decision-making processes compared to destination choice models …

It is argued that excessive social media use can lead to an addiction. This study compares
two proposed research models. The first model examines how social media addiction …

Purpose The interaction of consumers and technology has become a challenge for
companies and marketing professionals. Technological acceleration has transformed how …

So far, however, there has been little discussion about the online behaviour for micro and
small size entrepreneurs in the pertinent literature. Therefore, this study examines the online …

Indonesia, rich in diverse ethnicities, celebrates numerous traditional textile traditions.
Traditional textile marketing often finds expression through exhibitions. This study explores …

현재 베트남에서 한류 열풍이 거세게 불고 있기 때문에 방한 베트남 관광객이 증가하고 있고
앞으로도 증가할 추세이다. 또한 소셜 네트워크 서비스의 이용이 증가하면서 베트남 사람들은 …

The UAE has had notable tourism growth in the few last years, especially, in Dubai city,
which is considered an international iconic MICE tourism destination. Nonetheless, The …

Šiandieniame verslo pasaulyje didėjant klientų lūkesčiams ir tobulėjant rinkodaros
technologijoms, perė jimas prie personalizuotos rinkodaros tampa labai svarbus aspektas …