[HTML][HTML] Beyond livestreaming: The rise of social media gifting and paid memberships− A systematic literature review and future research agenda
SA Volkmer, M Meißner - Journal of Business Research, 2024 - Elsevier
Paid memberships and gifts are increasingly implemented in social media as content
monetization functions. Here, we outline the overarching trend toward gifting and …
monetization functions. Here, we outline the overarching trend toward gifting and …
How Influencers Can Leverage Performance in Business
AT Rosário - Using Influencer Marketing as a Digital Business …, 2024 - igi-global.com
Influencers can indeed use their influence to boost business performance. Influencers and
businesses can work together to market a company's goods or services to their subscriber …
businesses can work together to market a company's goods or services to their subscriber …
A Importância do Live Stream como Ferramenta de Publicidade e Marketing: Um Estudo de Caso sobre Casimiro Miguel
LMC Trapia - 2023 - recipp.ipp.pt
A pesquisa, concentrou-se na crescente importância do live streaming como uma
ferramenta eficaz de marketing e publicidade. Com Casimiro Miguel como estudo de caso …
ferramenta eficaz de marketing e publicidade. Com Casimiro Miguel como estudo de caso …
UGC creator's video‐generation and program‐participation decisions in the presence of ad‐revenue‐sharing programs
X Liu, S Mei, W Zhong - Managerial and Decision Economics - Wiley Online Library
Video‐sharing platforms commonly implement ad‐revenue‐sharing programs to incentivize
UGC creators. This paper constructs a game‐theoretic model to examine a creator's optimal …
UGC creators. This paper constructs a game‐theoretic model to examine a creator's optimal …
[PDF][PDF] Analysis of the Pricing Structure and Competition of Live streaming platforms
M Simonis, E Toulemonde - dial.uclouvain.be
Live streaming platforms are beginning to play an increasingly important role in the
audiovisual sector, this work was a good opportunity to make an economic analysis of it. In …
audiovisual sector, this work was a good opportunity to make an economic analysis of it. In …