IA Alhamad, HP Singh - International Transaction Journal of …, 2021 - tuengr.com
In the digital era, hotels' online reviews shape consumer behavior and satisfaction, consequently influencing hotel bookings and revenue stream. Previous research …
By integrating a resource dependence perspective with a complementarity view, this article investigates how online visibility affects the performance of hotels, through user-generated …
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and …
MC Berne Manero, A Moretta Tartaglione… - Journal of Intellectual …, 2023 - emerald.com
Purpose There is a lack of research proving how electronic word-of-mouth (eWOM) is a valuable source of information in the hospitality industry for developing hotels' intellectual …
The aim of this paper is to investigate, through financial-statement analyzes, the economic- financial performance of Italian hotels, after the international economic crisis, also …
Y Wang, Y Zheng, X Xu - International Journal of Electronic …, 2023 - Taylor & Francis
Experience sharing is becoming popular as customers increasingly respond to the rapid platform technology development. However, because of format diversity and quality …
T Liu, W Wang, J Xu, D Ding, H Deng - Information Technology & …, 2021 - emerald.com
Purpose This paper investigates the effects of advising strength of a recommendation agent on users' trust and distrust beliefs and how the effects are moderated by perceived brand …
S Wang, Y Lin, Y Yan, G Zhu - Kybernetes, 2023 - emerald.com
Purpose This study explores the direct relationship between social media user-generated content (UGC), online search traffic and offline light vehicle sales of different models …
PV Santi, J Carneiro-da-Cunha… - … Journal of Internet …, 2023 - inderscienceonline.com
Brand retailing websites with higher brand trust influence consumers' repurchasing intention and word-of-mouth (WOM). However, we did not know if this assumption is valid in e …