Dynamic pricing: Definition, implications for managers, and future research directions
Dynamic pricing has evolved with technology from earlier price negotiations. To maximize
revenue and provide specialized shopping experiences, businesses today use algorithms …
revenue and provide specialized shopping experiences, businesses today use algorithms …
Delivering affordable clean energy to consumers
PK Kopalle, J Burkhardt, K Gillingham… - Journal of the Academy …, 2024 - Springer
We develop a marketing-centric framework for delivering affordable, clean energy to
consumers by leveraging the marketing 4 Ps to encourage a bi-directional flow of …
consumers by leveraging the marketing 4 Ps to encourage a bi-directional flow of …
The greenhouse gas reduction effect of critical peak pricing for industrial electricity: Evidence from 285 Chinese cities, 2003–2019
K Wang, C Zhong, R Yu - Energy Policy, 2024 - Elsevier
This paper assesses the impact of the Pilot of Critical Peak Pricing for Industrial Electricity
(PCPPIE) on industrial Greenhouse Gas (GHG) emissions by employing the Difference-in …
(PCPPIE) on industrial Greenhouse Gas (GHG) emissions by employing the Difference-in …
Can Digitalization Improve Public Services? Evidence from Innovation in Energy Management
This paper examines how digitalization impacts public service provision through a study of
the US power sector. We exploit the staggered timing of electric utilities' investments in" …
the US power sector. We exploit the staggered timing of electric utilities' investments in" …
Demand-Side Management in Fully Electrified Homes
We report the results of a critical peak pricing (CPP) experiment conducted in an
environment where homes are fully electrified, including both room and water heating. When …
environment where homes are fully electrified, including both room and water heating. When …