Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions

R Han, HKS Lam, Y Zhan, Y Wang… - … Management & Data …, 2021 - emerald.com
Purpose Although the value of artificial intelligence (AI) has been acknowledged by
companies, the literature shows challenges concerning AI-enabled business-to-business …

Recent developments on flexible manufacturing in the digital era: A review and future research directions

SK Srivastava, S Bag - Global Journal of Flexible Systems Management, 2023 - Springer
The purpose of this research was to identify trending topics, emerging themes, and future
research areas in flexible manufacturing in the digital era. It includes a synthesis of 51 …

Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective

RK Behera, PK Bala, NP Rana, H Kizgin - Journal of business research, 2022 - Elsevier
Cognitive computing is ushering in the fourth industrial revolution through its promises of
improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) …

Recent trends in supply chain management of business-to-business firms: a review and future research directions

S Shrivastava - Journal of Business & Industrial Marketing, 2023 - emerald.com
Purpose This study aims to identify the trending topics, emerging themes and future
research directions in supply chain management (SCM) through multiple source of data. The …

How the digital transformation from COVID-19 affected the relational approaches in B2B

D Corsaro, V D'Amico - Journal of Business & Industrial Marketing, 2022 - emerald.com
Purpose The purpose of this paper is to understand the main drivers of change in the
relational approaches adopted in business-to-business (B2B) companies as an effect of the …

B2B supply chain risk measurement systems: a SCOR perspective

R Guillot, R Dubey, S Kumari - Journal of Business & Industrial …, 2024 - emerald.com
Purpose Globalisation, trade barriers, unprecedented health crises and geo-political crises
have forced organisations to revisit their performance measurement systems (PMS) to better …

[HTML][HTML] A techno-business platform to improve customer experience following the brand crisis recovery: A B2B perspective

RK Behera, PK Bala, NP Rana, H Kizgin - Information systems frontiers, 2022 - Springer
A platform is a business model that allows business-to-business (B2B) participants to
connect, interacts, create and exchange value. B2B exploits social media for brand building …

Humanitarian supply chain management in the digital age: a hybrid review using published literature and social media data

SK Shrivastav, S Bag - Benchmarking: An International Journal, 2023 - emerald.com
Humanitarian supply chain management in the digital age: a hybrid review using published
literature and social media data | Emerald Insight Books and journals Case studies Expert …

[HTML][HTML] Exploring the Potential of Large Language Models in Supply Chain Management: A Study Using Big Data

SK Srivastava, S Routray, S Bag, S Gupta… - Journal of Global …, 2024 - igi-global.com
This study aims to identify emerging topics, themes, and potential areas for applying large
language models (LLMs) in supply chain management through data triangulation. This study …

Adopting big data analytics (BDA) in business-to-business (B2B) organizations–Development of a model of needs

R Jiwat, ZL Zhang - Journal of Engineering and Technology Management, 2022 - Elsevier
Big data analytics (BDA) is empowering organisations and reshaping marketplaces. Yet,
there is little knowledge on the need for business-to-business organisations to adopt BDA …