Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …

The development of fast-moving consumer goods (FMCGs) retail has demonstrated an
evolution of buyer–seller interactions. In the era of digital transformation, FMCGs and micro …

The purpose of the study is to investigate the relationships among service quality,
satisfaction, trust, and store loyalty in a retailing context. All these variables have …

Purpose This study aims to evaluate the process of value co-creation within wellness
tourism by constructing a structural equation model of customer interactions with the …

Purpose–After almost a decade of relationship quality studies in the retail industry, high
consensus exists regarding the dimensions that define the construct. Disregarding …

Purpose–The purpose of this paper is to closely investigate the antecedents affecting
relationship quality and its consequences between life insurers and their customers …

In the current environment, consumers increasingly make demands of brands, forcing them
to adapt to consumers' needs. As a consequence, it is important to study the variables that …

Internet has led to radical changes in commercial relations and especially in consumer
buying habits. Considering the peculiar characteristics of Internet shopping, it is difficult to …

The objective of this research is to explore the role of logistics service quality in generating
shipper loyalty, considering relationship quality in the unique context of container shipping …

The major aim of this study is to analyze the effect of relationship marketing factors on
customer retention through relationship quality in the Jordanian's pharmaceutical business …